2425 the hobbit an unexpected journey prev The Hobbit 360 Degree Premiere with Video

To mark the release of The Hobbit: An Unexpected Journey, Press Association invited readers to interact with images from the red carpet

In conjunction with Press Association, photographer Edward Richard Miller produced a series of interactive 360 degree images from the red carpet to celebrate the first instalment of the Hobbit epic. Photographed at the film’s premiere on 12th December, the imagery can be embedded into websites, iPad digital publications and Facebook pages.

This is an example of a panorama with video embedded directly within a 360 degree image. As the user views the panorama, the video adapts it’s size and dimensions to blend into the image.